Global Growth Strategies and Solutions

Recognized for Creativity and Results

We draw on the best creative talent in the hemisphere to create outstanding creative solutions and eye-catching campaigns, taking brands beyond traditional boundaries and entrenching them into the future.

As a result, many global brands consider SJN as a center of excellence, putting us in charge of the overall creative work developed for an entire region.

Our Process

Think of the traditional SWOT analysis. Then put it on steroids. Then customize it to the needs of multicultural markets. Add it all up and you’ve got InsideOut; our proprietary planning tool that helps us uncover robust insights from the marketplace and convert them into fully vetted, written blueprints that deliver actionable marketing solutions.

We offer a full scope of marketing consulting services customized to the needs of our clients:

Organizational Analysis & Competitive Landscape Mapping
Market Assessments and International Expansion Plans
Regional & Local ROI Modeling and Market Sizing
Supply-Chain Auditing & International Distribution Programs
Product Portfolio and Product Life Cycle Management
Global Innovation Initiatives and New Product Strategy
Sales Force Integration Plans
Brand Development, Auditing and Growth Strategy
Consumer Center Analysis for Value Creation
Assessment of Potential Strategic Partners
Marketing Program Development & Audits

Clients

Advertising & Branding
Ace Hardware Corporation
American Airlines
ATA Airlines, Inc.
Bulova Watches
Cobra Electronics Corporation
ECHO
Harley Davidson
Reckitt Benckiser, Inc.
Swift-Eckrich, Inc.
The Valspar Corporation.
W.W. Grainger, Inc.
World Book, Inc.
Wyeth Pharmaceuticals

Marketing & Research
Archer Daniels Midland
Disney Vacation Development, Inc.
Heftel Broadcasting Corp.
Herdez
ICON Health & Fitness, Inc.
Jockey International, Inc.
John O. Butler Company
La Croix Corp.
Motorola, Inc.
Park Corporation
S.C. Johnson & Son, Inc.
Sara Lee Corporation
Sears, Roebuck and Co.
Shasta Beverages, Inc.
True Value Hardware

The increasing population growth across the Americas, each with its own cultural traits and nuance, presents a challenge to a brand’s communication strategies. As the push for global growth increases, companies must ensure they are equipped to not only market to a global audience, but to reach targeted consumers as well.

Cultural and linguistic competence is a set of congruent behaviors, attitudes and policies that come together in a system, agency or among professionals that enables effective work in cross-cultural situations and markets. These integrated patterns of human behavior include languages, thoughts, communications, actions, customs, beliefs and values as well as institutions of racial, ethnic, religious or social groups. Quite simply, companies that are respectful of and responsive to consumers’ cultural and linguistic needs, beliefs and practices can generate positive outcomes.

We have helped clients strategically target consumers across cultural boundaries across the Americas. Our best practice audits allow us to gain insight on how our clients are currently equipped to market their brands to consumers based on quality, effectiveness and efficiency.

The San Jose Network team uses our Life Mapping Inside Out™ tool which helps us assess and make recommendations on how to maximize marketing efforts so companies can maximize their ROI. This tool its often applied to both the U.S. and International markets we serve to deliver strategic decisions, results and growth.

The digital communication revolution has set the stage for our fragmented Polycultural society to express themselves with many voices, opinions and influences. There are hundreds of channels to choose from, yet engagement, or the lack thereof, is still rampant. Communication proliferation in content and channel preference is the new standard and our still predominant, homogenous culture has not kept pace.

Our Convergent Communications Solutions approach begins with identifying an overarching strategy based on global truths insights among the various targeted groups that make up our Polycultural society: first LIFESTYLE, then CULTURE, DEMOGRAPHICS, AFFINITY, and finally LANGUAGE. We then design communications strategies that appeal to the common connection points in both lifestyle and channel consumption.

We draw upon heritage and one of our core strengths and capabilities: the ability to obtain in-depth insights into consumers aspirations, wants, and desires. Then we create convergence by developing a rational and emotionally balanced message for the targeted cultural lifestyle groups.

Many refer to these times as unpredictable, but perhaps what’s needed is perspective and insight.

Grounded in Performance Marketing Solutions

Our growth playbook is grounded in performance media and fueled by a sophisticated tech stack enabling real-time feedback loops and analytical insights that drive the bottom line in real-time.

Fueled by a data-driven operating model. We utilize machine learning models and advanced analytics to enhance our decisions in order to optimize bidding strategies, understand the effectiveness of our marketing mix, find business drivers in the noise, unlock consumer insights, and predict behaviors that drive revenue growth.

Our unparalleled insights and experiences in effective business planning, strategizing and developing allow us to assist our clients with organizing and assessing their short-term and long-term goals. Our in-depth understanding of the market and corporate demands allow us to provide our clients with a clear vision of how to strategically reach theirs.

Using our proprietary tool, InsideOut™, we uncover robust insights from the marketplace and convert them into fully digested, written blueprints that deliver actionable marketing solutions. To date, this tool has helped to generate close to $8.5 billion in incremental sales for our clients.