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SJG Consulting Blog

  • Advertising on TikTokAdvertising on TikTok
    In March 2019, the newest social media platform “TikTok” surpassed 1 billion downloads, according to Reuters. In 2020, it surpassed 2 billion. In what feels like a blink of an eye, the app has gained international popularity and importance. A couple of months ago, we saw it as a silly… Read more »
  • Social Media Advertising in 2021Social Media Advertising in 2021
    According to Forbes magazine, one-third of the world’s population will be on social media in 2021. Investing in a strong social media presence should be a priority for any brand and company looking to expand this year.  As the world still tackles a pandemic, the usage of social media has… Read more »
  • The COVID-19 ConsumerThe COVID-19 Consumer
    The COVID-19 outbreak came and changed the world in a way nobody could have imagined, creating a “new normal” as people adjust to living in the middle of a pandemic. Due to the medical crisis, most brands stopped their advertising campaigns and activations since the future was uncertain and they… Read more »